BUSINESS MOTIVATION

How did this business estimate revenue/costs?
This business would have measured their reach globally amongst consumers and profiled them according to their spending habits. They would have also gotten quotes from different suppliers of raw ingredients and the machinery associated with doughnuts, they would also evaluate if they need more employees for their new products and factor that in to their cost. Their costs would also increase because they need to promote their new doughnuts and might even need to expand into new markets for their special doughnut. They would also factor in the change in logistics and adapt accordingly.