Waitrose Crisps Low Fat
1) This business estimated revenue by estimating how many products they will sell by thinking how big the company is and what the target audience is, and how much each product costs. They can estimate the costs by knowing how many products they will produce, and how much the ingredients cost. 2) The launch period could have affected the cash flow because people may not know much about it at first so there will be less products sold. On the other hand, people might notice the new product and be excited to try it, which would mean they would want to buy it. Also, in the development period, a lot of money comes from loans and investments.
3) Some business objectives would have been to target people who are on a diet or just want to eat healthier. This works because the product is low fat to appeals to people who want to eat less fat but still enjoy the taste. If it was a start up business, the company would aim for much bigger target audiences as they cannot produce as many products.
4) This product ‘adds value’ by making it low fat. It is less common and harder to make.
Also, having calorie count and information on the front makes people want to buy it more because they know what it is.
Also, having calorie count and information on the front makes people want to buy it more because they know what it is.
